Local search engine optimization (SEO) is an important part of any online marketing strategy for traditional businesses which service a specific geographical area. Local SEO works in much the same way as normal SEO, although there are some important differences to consider. Taking the time and trouble to optimize your website for local is essential due to the fact that about a fifth of desktop queries and more than half…  Read more

Every website should have an About page. It exists to capture the very essence of your business by reeling in your target audience and inspiring them with your story. The About page is more than just a brief biography or a list of achievements; it should be something that forges a connection with your readers and gives them a reason why they should choose your business. Crafting an unforgettable About…  Read more

A Canadian bank recently surveyed over 500 small business owners about what they love and hate most about owning their own business. Unsurprisingly, flexibility and feeling in control ranked first in the “love” category. Meanwhile, almost 60% said bookkeeping was hands-down their most hated task. Most business owners understand that effective financial management is key to their success. But lack of knowledge, frustration, and even avoidance can add up to…  Read more

If you are like most small business owners, you spend the majority of your time managing daily operations, keeping customers happy, and looking for new ways to grow. Spreadsheets, cash flow analysis, and financial projections are probably not your first passion. However, measuring profitability, creating realistic budgets, and planning ahead for the future are crucial to your professional success. Follow these four tips to get a handle on the numbers,…  Read more

Small business owners know how important it is to save money. They know that one day that dollar could come in handy, especially during slower times. Saving money is definitely important, but there are also things small business owners can – and should – spend their money on today. It might seem counterproductive to spend money when you want to put it in the bank – and make no mistake,…  Read more

Everyone likes making money, especially small business owners. Invoicing, however, is typically one of the tasks that small business owners like the least. Chores like creating and sending invoices get set aside for other duties that are seen as more enjoyable or even more urgent. You tell yourself you’ll get around to it tomorrow, but tomorrow becomes next week, next week becomes next month, and suddenly you realise your client…  Read more