Alice Rush

Director, Accounting & Business Advisory

About Alice

As a CPA qualified Accountant and Business Advisor Alice thrives on supporting people to achieve their financial goals and ideal future. By acting as a sounding board and providing clarity of data and performance Alice helps clients have confidence in their decision making. Alice understands the challenges of business ownership and managing the expectations of family life. She aims to ease these pressures and assist others in navigating strategic growth and addressing all compliance obligations in a favourable manner.

Working with a diverse range of clients who operate in various industries, from professional services to construction plus family groups and investors, Alice provides personalised solutions for every client. Alice genuinely cares about the people she works with and takes a personal approach to building strong relationships with her clients. She is highly motivated by delivering value and positive outcomes.

Focused on creating efficiencies designed to achieve business improvement Alice works closely with clients to embrace technology, develop business systems and manage compliance. Her key goal is to allow business owners to focus on the more important aspects of business growth and achieving success. Ensuring business owners have a high level of confidence in the operation of their business to a point at which they can step away to enjoy leisure time.

As part of the leadership team, Alice also manages and mentors team members, working collaboratively to achieve ideal outcomes for clients and the firm.

In her own leisure time, Alice plays premier league for KBH Hockey Club and contributes around the club. Alice also enjoys photography and coastal leisure time.

Expertise

  • Harnessing technology to gain efficiencies and improve data accuracy
  • Tax strategies and forecasting
  • Capital gains calculations
  • Structure advice that considers asset protection needs and flexibility
  • Strategic business planning and identifying growth opportunities
  • Legislation compliance

Qualifications

  • Bachelor of Business
  • Member CPA Australia
  • Xero Certified Advisor