William Sullivan

Associate Director / Senior Advisor

About Will

“Accepting change will allow your business to grow.”

As an Associate Director with the firm Will works extensively with the Business Advisory team assisting clients in making informed and reliable business decisions designed to achieve business improvement. This includes developing procedures for maintaining accurate and timely financial reports, implementing cloud-based accounting systems and creating efficiencies in business management.

Will is knowledgeable in advising clients within the health services, retail and building & construction industries. He understands the complexities in tax, payroll and financial reporting relevant to each industry.

In addition to business clients Will also works closely with family groups advising in tax structures designed to maintain and transition capital to future generations.

Will draws his motivation from delivering value and positive outcomes to clients. Seeing business owners achieve growth or being able to deliver solutions in capital management to family groups is both rewarding and satisfying to Will.


  • Cloud-based accounting (Xero)
  • Tax structuring for companies, trusts and partnerships
  • Implementation of accounting systems for new and existing businesses
  • Payroll
  • Taxation of cryptocurrencies


  • Bachelor of Commerce
  • Member of CPA Australia
  • Xero Certified Advisor